ABOUT THE FOUNDER

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"Christina has always been a thoughtful listener and shown herself to be honest, creative and engaging; and demonstrated a strong work ethic, with a talent to develop new business opportunities."

Paul Buccieri
President & Chairman
A+E Networks Group

 

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Christina Joyce is an entrepreneur and executive who has founded or accelerated more than 20 companies in six countries, two of which combined have sold for over $300 million. She has been involved in international trade since 1996, when she first built a reseller channel and global supply chain network into Latin America for Intel, importing over $1 billion of product per year in new business for the computing giant.

 

A graduate of Thunderbird School of Global Management, Christina has worked her entire career developing global business opportunities for US and European companies in Latin America, Europe, the Middle East, Africa and Asia. After her time with Intel, Christina joined Nokia in London where she launched multiple global brands onto mobile for the first time, including Amazon.com, Ebay, CNN, Financial Times and Reuters. She then ran product placement, product launch campaigns and branded accessories design and production for Nokia mobile phones with major motion pictures such as The Matrix, Star Wars and Minority Report. 

Christina moved to New York City in 2003 and has been accelerating startups ever since. She helped launch a Dutch TV production company, 2waytraffic, in 2004, created a mobile entertainment business that grew to $30 million in annual revenue in 20 countries in less than 3 years and set the company up for a $90 million IPO on the London Alternative Investment Market. She then invented and patented a participation TV lead generation business, partnered with more than 20 TV shows and dozens of advertisers and played a key role in exiting the company to Sony Pictures Television in 2008 for $224 million. She then bought the participation TV business back from Sony and founded Pollcast, which she ran until she sold it in 2015. 

Christina then helped build Real Vision, a financial TV network, which she launched on Comcast, Dish TV, Cox Cable, Apple TV, Amazon Prime and Roku and accelerated mobile app and AR gaming companies for media and sports. She also developed and sold several TV series, including Americana, which she co-stars in with Montel Williams. 

Once the pandemic began, Christina moved to Finland and pivoted into the medical products business, reactivating her experience in global supply chain management and production and over the past two years, has developed strong relationships with many of the largest nitrile glove, medical mask and vaccine manufacturers and US and European health care providers. Christina is frequently sought out for her advice and access to supply lines and funding sources.